How StrataIQ tests a location
Enter an address and StrataIQ models the buildings, roads and walking routes around it from open map data.
Competitors load live from OpenStreetMap and Foursquare. Add what the maps miss, and record their real prices to sharpen the result.
Every simulated customer is drawn from Census figures for the tract they live in, so a block of students and a block of retirees behave differently.
Each simulated person has a budget, a routine and friends. For 84 days they choose you, a rival or nothing, remember bad visits and pass on what they think.
Hundreds of market scenarios become a profit range, a break-even point and the short list of assumptions most worth checking.